“Do small things with great love.”

Hey! I'm Lulu, a product designer, illustrator, and interdisciplinary artist based in Sydney and around the world.

In design, I thrive on problem-solving, transforming user needs into wireframes, high-fidelity designs, and tested products. I guide projects from user research to implementation, crafting digital solutions that solve complex business challenges with a user-centered approach. Collaborating with users, stakeholders, and teams, I integrate feedback throughout the design process.

As an artist, I weave storytelling into my work, inspired by whimsical and fantastical themes. I love working with gouache, watercolour, and mixed media, and I'm drawn to immersive technologies like AR and VR for their storytelling potential.

Outside of design & art, you can find me hiking through nature trails, exploring new travel destinations, and getting lost in the charm of a new place, drawing inspiration from the world around me.